Personalization, personalization, personalization. It’s the marketer’s buzzword of the moment. Marketers are convinced that more than 70% of consumers demand it, and they’ll walk if they don’t get it. What personalization means exactly is not always clear. If it means you don’t have to re-enter your credit card on your 5th purchase from a website, […]
Category: Economy
Trickle Down Economics Has Never Worked – or Has It?
Do you know what trickle means? Do you know what trickle down economics are? Trickle down economics was the cornerstone of the Reagan (and Thatcher) agenda back in the 1980s. It all started with Dick Cheney and a man named Arthur Laffer. Laughably enough, it began as an idea to maximize revenue for the government. […]
It’s Time to Just Say No to Oil and Gas
Ah, oil. Black gold. The bewitching shimmering glow of money in every gooey black molecule. Oil in many ways is just as much the stuff of fantasy as gold is. But like gold, although it still has its allure, it’s less and less useful in real life. Oh it’s been useful for a long time […]
