Personalization, personalization, personalization. It’s the marketer’s buzzword of the moment. Marketers are convinced that more than 70% of consumers demand it, and they’ll walk if they don’t get it. What personalization means exactly is not always clear. If it means you don’t have to re-enter your credit card on…
Consumerism, a historically recent economic concept, was born out of a need to utilize the excess industrial capacity post-World-War-II and to prevent a return to the hardships…
